Celebrating International Women's Day on The Flower Podcast

A little change from the norm here. A blog post not by the voice of The Flower Podcast, Scot Shepherd, but from the only woman as part of the podcast team. Scott has mentioned our family several times and our involvement in the production of the podcast. It is definitely a family affair around here, but the rest of us are all happy to be in the role of the ‘behind-the-scenes team’.

As Scott and I were discussing what to do for International Women’s Day, it was clear….how do you choose just one thing. As I scrolled through our guests’ webpage, I couldn’t help but be continuously drawn back to the beautiful faces featured in each block and wanted to share a peak into just a few the ladies featured on The Flower Podcast.

So much diversity among these incredible women. Each share the common thread as a floral designer but these ladies also represent the vast professions in the floral industry….educator, author, entrepreneur, grower, and fashion designer.

Where to start? This year, we began our 6th season, and the realization of how many women have shared their lives with us was joyously overwhelming. I invite you to visit our website and YouTube channel and peruse all of the women featured on the podcast, blog, Instagram Lives, videos and more. I have chosen a few highlighting the diverse areas of the floral industry with many of the ladies wearing the proverbial multiple hats.


International Guests of The Flower Podcast

Being able to share the floral stories of women across the globe has been a highlight of The Flower Podcast. Flowers truly have no boundaries. What an honor to be heard around the world but even more to be honored by the conversations with these lovely women as they share their love of flowers in their current countries and throughout.

Gardens and flowers have a way of bringing people together, drawing them from their homes.
— Clare Ansberry

In the beginning…

I must start with Sybil Sylvester of Wildflower Designs. Sybil was a client of Scott’s when he worked at Mayesh Atlanta (formerly Cut Flower Wholesale), but she truly has become like family. Referred to as Scott’s Flower Mom, Sybil was our first guest of the podcast and has always been a cornerstone of support and encouragement for Scott and our family. Two of our sons have even had the privilege of working with Sybil on location as she once again demonstrates her confidence and love of our family.

Amy Osaba/ Image by @mksadlerwed

Amy Osaba/ Image by @mksadlerwed

Scott is affectionally named ‘Flower Dad’ by the ladies of Amy Osaba Design. Another amazing team embracing Scott and on occasion our son, Ryan, to work together on location. From day one, Amy Osaba, Mary Wynn, and Enemies of the Average, Ginny Early, have been champions of the podcast and friends of our family. You have seen their familiar faces as guests of the podcast and featured in our blog “ A Summer Garden Party Celebration”. Strength, determination, kind, and most importantly loving moms and wife, Amy and Ginny are role models to women everywhere.

 

Ginny Early/ Image by @sarah___ingram

Ginny Early/ Image by @sarah___ingram

The Love of Growing Flowers

The beloved flower farmer has become an invaluable component in the floral industry. Especially with the shutdowns of florist and events, our flower growers were a blessing to communities across the country providing beauty, joy, and hope of better days. The flower farming community has been a tremendous segment of the podcast and from personal experience of growing our own flowers and vegetables, farming is a continuous job of sweat, apprehension, dirty laundry, etc. Yet, it is the love of nature, respect of the land, and a passion for sharing the bountiful beauty of flowers that inspires the farmer to press forward.

Erin Benzakein/ Image by Chris Benzakein

Erin Benzakein/ Image by Chris Benzakein

Jennie Love/ Love N’ Fresh Flowers

Jennie Love/ Love N’ Fresh Flowers

Lisa Mason-Ziegler/ The Gardner’s Workshop

Lisa Mason-Ziegler/ The Gardner’s Workshop

Erin Benzakein has inspired countless women to take the courageous step to turn the first shovel of soil, have confidence to plant their first seed, and has in many ways brought elegance and motherhood to flower farming. Instrumental in growing the much needed area of Urban Farming, Jennie Love has embraced the concrete jungle and combines farming with her natural talent of floral designs and teaching sustainable methods. I feel as if I know Lisa Mason-Ziegler personally! She has been a guest of the podcast as well as sharing her time with Scott on Instagram Live. I believe her smile says it all. SHE LOVES GROWING! I have truly enjoyed her energy, her wealth of knowledge she brings to each conversation and of course let’s not forget what an incredible cheerleader this woman is to each grower. Whether you are just exploring the possibility of growing or you are a well- seasoned farmer, You are important to Lisa.


Passion and Purpose

I believe we all find our passion and purpose in life through many different paths and from personal experiences. In many ways, through the darkness of 2020, our world was given the opportunity to connect in ways we never imagined, extend a helping hand and embrace new hopes for a better tomorrow. We are honored to share the stories of women serving our floral community and forging new paths in the floral industry.

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Deanna Kitchen

The Growing Kindness Project

Ariella Chezar

Floral Teacher, Farmer, Author, and Mentor

Image by @corbingurkin

Susan Bagle

Creative Director

Accent Decor Global Workplace Equality

Debra Prinzing Slow Flower Movement

image by (c) Missy Palacol Photography

Joy Proctor

BIPOC advocate and creator of

Say Their Name Memorial

Image by Kurt Boomer

Tobey Nelson

Sustainable Floristry/No Foam

image by Suzanne Rothmeyer Photography


Voices of The Floral Community

I have had the pleasure of engaging with many of our guests and although my opportunities are mostly through email, I do occasionally have the privilege of in person meeting. Nevertheless, I feel certain connections with these ladies through the editing process and of course my conversations with Scott. In so many ways, we all share the same stories of love, perseverance, trials and triumphs yet our individual journeys make it possible to empathize with one another and encourage one another. I chose these ladies partly for personal reasons but also for their impact on this industry in multiple ways.

Holly Chapple

The original “Flower Mama”! I have never met Holly but certainly feel as if I know her. Wife, Mother, Designer, Flower Grower, Entrepreneur, Inventor, Worldwide Teacher, Mentor….What else??? Holly has played an intricate role in the podcast. With late night heart to heart conversations, sometimes that needed nudge of encouragement (kick in the pants), or listening to the laughter behind-the-scenes, Holly and Scott are kindred spirits in sharing their voices with you. I look forward to sharing a table one day and joining in the laughter!

Laura Dowling

Former Chief Designer at The White House, author, and floral creative, Laura Dowling, touched my heart with her grace, elegance, and her passion for Floral Diplomacy. With a voice that I could listen to for hours, each interaction with Laura is heartfelt and personal as is the same feeling reflected in everyone of her designs.

Amy Nicole Balsters

Another lady I look forward to meeting some day, Amy’s compassion for this industry is incredibly touching. The Floral Coach™ shares her love of flowers through teaching and mentoring through online courses and hands on workshops. Another kindred connection, Amy and Scott can chat openly with one another about truly anything. The world needs women like Amy clearing the path through their kindness, vulnerability, and acceptance of loving people where they are and encouraging them through gentle honesty.

 

The Family

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Thank you for sharing your time as we celebrate a few of the wonderful, amazing women of The Flower Podcast. It has been quite the journey since Scott approached me about starting a podcast. Little did I know where this would take our family. Scott and I began our own journey almost 28 years when he walked into the flower shop where I was working. I didn’t pursue floral design as a career but as the years unfolded, floral design, growing flowers, and now podcasting keeps me surrounded by the calming invite of flowers.

My first love, family, will always have my heart. I truly love the wife and mom role and although our children are young adults, my passion is for building family community, safety and protection of children, and advocating for voices of the unheard. Life took an unexpected turn a few years ago when one of our children became extremely ill but thankfully as he improves, I am eager to be more involved in issues close to my heart.

It doesn’t happen often that I share about our family, but I thought you might enjoy a peak at the faces of the podcast. Each one of these amazing men have been involved in some way with The Flower Podcast. I hope that as women, each one of you have the felt the respect and admiration from Scott that he has insisted upon in our home from these young men. Happy International Women’s Day!

Catherine

Celebrating American Flower Farmers of The Flower Podcast

The Flower Podcast has been greatly honored to have featured a wonderful guest list of American flower farmers sharing their own floral journey with us. Let’s join in the celebration of our American Flower Growers/ Farmers, and showcase their endless labor of love. Family farms, sustainable organic farms, specialty flower farms, educational farms: the American Flower Farmer is vital to the floral industry. Thank you for your tireless efforts to spread the beauty of flowers across the country.

American Flowers Week is quickly approaching! You might ask what is American Flowers Week? Debra Prinzing of the Slow Flower Movement was inspired by British Flower Week and in 2015 launched American Flowers Week to celebrate and highlight American Flower Growers across the country. This year, American Flowers Week is June 28th through July 4th.

Also highlighting our growers is The Certified American Grown Council celebrating American Grown Flowers Month in July. “Certified American Grown is led by a council of American flower farmers and industry advisors. The members of the council are flower and greens farmers from throughout the United States who are committed to a unified promotional and advocacy effort that establishes an identifiable and iconic brand that communicates to the public the domestic origins as well as the high quality, freshness and consistency of American Grown Flowers.” (taken from Americangrownflowers.org)

3 Porch Farm

Steve and Mandy O’Shea

Steve and Mandy O’ Shea own and operate 3 Porch Farm, A Certified Naturally Grown flower and fruit farm. Solar powered and biofueled farm specializing in beautiful, local, seasonal flowers for farmers markets, wholesale to designers, weddings and events.Their approach to growing flowers organically and sustainably has truly set them apart. Steve and Mandy give us peak into their flower farm from under the trees at 3 Porch Farm.

3 Porch Farm is a local grower outside Atlanta owned by Mandy and Steve O'Shea. Their approach to growing flowers organically and sustainably has truly set them apart. Scott Shepherd sits down with them under the trees in their garden to talk about flowers, growing, and business.

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Having grown up on a cattle and horse ranch outside of San Angelo, Texas, the love for the outdoors is deep for Georgia as she is now a 5th generation farmer in Texas. One grandfather, Bill Helwig, was a cotton farmer and gin manager for 30 years, and raised a small herd of Hereford Cattle. Her other Grandfather, Eddie Huckabee, was a wheat farmer with a small herd of Black Angus Cattle. Her dad, Todd Huckabee, had a cattle ranch and grew winter wheat for grazing, as well as rodeoed on the side, participating in team roping events, calf roping, and steer wrestling. Almost all generations had large gardens at one time or another and Georgia learned about landscaping from her parents who had beautiful properties landscaped by themselves.

Georgia was also very active in 4-H and FFA, participating on the Livestock Judging Team and showing market lambs and breeding ewes at various Texas Livestock Shows. After her high school graduation, Georgia studied nursing, graduating in 2010 and began working at a hospital as a Registered Nurse while her husband, Jordan, served in the Army in Killeen, TX. Around that same time, Georgia began learning about gardening and landscaping, which started her interest and passion for growing plants.

Our guest this week is Geogia Monroe, owner of Basecamp Farms located in College Station, Texas. It's always exciting to chat with a flower farmer in different parts of the country. Each area has different challenges and opportunities. Georgia shares her love of flowers and her flower journey.

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Floret Flower's, Erin Benzakein is our guest this week on The Flower Podcast. Erin and her team have influenced both flower farming and floral design by bringing her passion and love of nature and flowers to the floral community.

Erin is Floret’s founder, and is honored to be considered one of the nation’s leading “farmer-florists”—a term used to describe those who specialize in both growing and designing with seasonal flowers. Erin’s work has been featured widely in numerous books, magazines, and websites. Her first book, Floret Farm’s Cut Flower Garden: How to Grow, Harvest & Arrange Stunning Seasonal Blooms, was published by Chronicle Books in 2017 and won the American Horticulture Society’s 2018 Book Award.

A researcher at heart, Erin conducts extensive field trials on a wide selection of flowers and foliage, including many varieties that are highly fragrant, delicate, and not commonly available in the flower industry. She regularly shares her trial results plus  growing tips and photos of her lush fields via Floret’s popular blog and social media channels. Erin also teaches a 6-week course on small scale flower production to other farmers, designers, and enthusiasts from around the globe through the Floret Online Workshop. Images by Chris Benzakein


What began with a few beautiful rose images shared on Instagram blossomed into a beautiful story!  Gracie Poulson of Grace Rose Farm shares her floral journey this week on The Flower Podcast. From early childhood to dragging her rose pots into her New York apartment for the winter, Gracie has always had a soft spot for roses. Along with her husband Ryan, the two have grown her love of roses into a remarkable business specializing in organically grown old fashioned garden roses. Gracie shares her rose journey, business and rose advice, and pivoting during the effects of COVID-19.

What began with a few beautiful rose images shared on Instagram blossomed into a beautiful story!  Gracie Poulson of Grace Rose Farm shares her floral journey this week on The Flower Podcast. From early childhood to dragging her rose pots into her New York apartment for the winter, Gracie has always had a soft spot for roses.

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Floral Designer and Flower Farmer Julio Freitas, owner of The Flower Hat, shares his insights on flower farming, floral mechanics, the addition of new workshops, and the story behind his signature style. Julio discusses one of his main flower crops, dahlia's! Be sure to subscribe on iTunes or Spotify.

Julio Freitas, owner of The Flower Hat shares his incredible journey from Brazil to starting his own floral studio. The beautiful mountains in Bozeman, Montana are home to Julio's romantic floral designs that are inspired by the movement of his selection of flowers. Julio chats about flower farming, floral mechanics, the addition of new workshops, favorite flowers like dahlias, and the story behind his signature style.

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Diane Szukovathy with Jello Mold Farm, along with her husband, Dennis Westphall, have been farming for 11 years in the heart of the Skagit Valley in Washington State growing over 80 varieties of florals and foliage. Diane shares their flower story of creating a sustainable farm, respecting the lands and its wildlife inhabitants, and the importance of educating our flower clients and building community. As a founding member of the Seattle Wholesale Growers Market, Diane gives us brief overview of this co-operative group of flower growers working together to provide beautiful locally sourced flowers to the Pacific Northwest.

Diane Szukovathy with Jello Mold Farm is this week's guest on The Flower Podcast. Along with her husband, Dennis Westphall, they have been farming for 11 years in the heart of the Skagit Valley in Washington State growing over 80 varieties of florals and foliage.


The Alaska Peony Cooperative was formally established in the spring of 2015 as a way to bring together farmers and represent them as a unified voice in the specialty cut flower market. Our principles of responsibility, stewardship and cooperation allow us to achieve more collectively than as individual farms. We take great pride in helping our member-farmers succeed at growing the very best for our customers. We serve those needing only 20 stems to brighten their day, as well as florists, event planners and wholesales serving a larger market. It is our pleasure to present premium Alaska grown Peonies, on behalf of our farmers, to peony lovers across North America.

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With Peony season in full swing here in the US and around the world I'm excited to dive into the world of Alaska Peonies! this week! My guest this week farms peonies in Alaska and manages sales for the Alaska Peony Cooperative. I can't wait to dive into my chat with Martha Lojewski.


 
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Carly Jenkins with her husband Jamie operate Killing Frost Farm in the Potomac Valley of Western Montana. Besides growing flowers and opening Westside Flower Market, she is passionate about responsible foraging. Realizing the impact on the environment and our native species, she is an advocate for educating yourself before cutting.

Carly Jenkins with her husband Jamie operate Killing Frost Farm in the Potomac Valley of Western Montana. Besides growing flowers and opening Westside Flower Market, she is passionate about responsible foraging. Realizing the impact on the environment and our native species, she is an advocate for educating yourself before cutting. Carly also values the relationships with their customers and has earned the respect of both sustainable flower growers and florists.

Andrea Gagnon owns LynnVale Studios with her husband Lou. Andrea combines her professional design education and experience with her expertise in floriculture to grow premium flowers and design unique arrangements that range from formal to fantastic. We talk about the history of the family farm, learning how to grow and over come challenges, being American Grown Certified, learning your market, and so much more

Andrea Gagnon owns LynnVale Studios with her husband Lou. Andrea combines her professional design education and experience with her expertise in floriculture to grow premium flowers and design unique arrangements that range from formal to fantastic. We talk about the history of the family farm, learning how to grow and over come challenges, being American Grown Certified, learning your market, and so much more.

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Image by Victoria Pearson

Image by Victoria Pearson

This week's guest is Danielle Dall'Armi and Bill Hahn of Rose Story Farm. Garden Roses are one of the highlights of any wedding and hearing the stories that brought Dani and Bill to this property, their journey and struggles growing them allows us to appreciate what goes into every Garden Rose you use. Dani shares her favorite varieties, growing tips, and the changing landscape of the farm.

This week's guest is Danielle Dall'Armi and Bill Hahn of Rose Story Farm. Garden Roses are one of the highlights of any wedding and hearing the stories that brought Dani and Bill to this property, their journey and struggles growing them allows us to appreciate what goes into every Garden Rose you use.

Sarah Pabody founded Triple Wren Farms in 2012. She owns and operates the first generation family farm together with her husband Steve, where they share beauty by growing and selling amazing cut flowers and dahlia tubers, building gorgeous weddings, and mentoring new flower farmers. Sarah works closely with our field crew manager to handle harvesting, grocery bouquet production, field maintenance, and dahlia tuber shipping, and is the lead designer for our wedding crew. She can be caught inspecting the bark on the trees, and is thankful for a visionary partner.

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Our guest this week is Sarah and Steve Pabody of Triple Wren Farms. It's great to be able to take some time and interview both Sarah and Steve. With a busy family and flower farm, we're grateful that both of them were able to join this weeks podcast.


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Steve Mydelski owns Natchez Glen in Franklin, TN. Steve shares his background from the nursery industry to flower farmer. Steve specializes in growing Garden Roses and Dahlias in the south. Scott toured Steve’s gardens and chatted about the growing and marketing of specialty cut flowers and using his gardens as backdrops for weddings and photography backdrops. You can also find Steve with his own Nachez Glen Podcast Stories.

Steve Mydelski owns Natchez Glen in Franklin, TN. Steve shares his background from the nursery industry to flower farmer. Steve specializes in growing Garden Roses and Dahlias in the south. Steve shares his experiences growing and marketing speciality cut flowers from his part of the country.


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Although not an American Flower Growers, Nicole shares the same philosophy of growing organic flowers and sharing with local markets. Nicole Schenkel-Zureikat is the owner of Rox & Rose, an organic flower grower in Wolfstein, Germany. Nicole's floral journey began in 2013 when she began growing organic cut flowers on 3 acres in southwestern Germany. Joined by her husband, Samer, their cut flower farm is thriving and freshly cut organic flowers are cultivating their way throughout the markets of Germany.


Traveling abroad this week, Scott chats with Nicole Schenkel-Zureikat, owner of Rox and Rose, an organic flower grower in Wolfstein, Germany. Nicole's floral journey began in 2013 when she began growing organic cut flowers on 3 acres in southwestern Germany.

 

I’m constantly amazed at how hard our domestic flower farmers work to supply us with both unusual and super delicate flowers. I don’t know what kind of flower community we would have without each and every one of them. It’s exciting to be able to celebrate our local flower farmers every week, but especially on American Flower Week. I can’t say how much I’m looking forward to broadening our collection of guests that share their passion, blood, sweat, and tears with us. I am forever grateful for all of them!


Thank you to all of our guests and each flower grower/farmer. We look forward to sharing more with you in our next season. Please continue to support your local farmers and wholesalers and together let’s spread our shared love of flowers with the world. Now more than ever, our industry needs to shine.