Tim Huckabee

FloralStrategies

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Tim Huckabee was born and raised in Connecticut having attend Southern Connecticut State University.

He moved to NYC in 1989 and still lives there with Martin, his partner of 20 years. Tim enjoys travel and business has taken him to all 50 states, nearly every Canadian province and as far as Australia. He comes from a big family and spends as much time in NY as he does with parents, sisters, niece and nephews in Connecticut.

Tim started his floral career at Surroundings in Manhattan's upper west side neighborhood in 1993 where le learned all aspects of the daily life in a busy shop. With the blessing of the owner, he packed all the best practices he learned, along with marketing background, and launched FloralStrategies in 1997. To date Tim has worked with over 7000 flower shops and FloralStrategies remains the world's first and only company dedicated to entirely to helping florists to prosper.

Today's episode is about changing your mindset to increase your prices and profitability with confidence. Tim Huckabee is based in New York City, and his business Floral Strategies works globally to work with floral business to help them learn sales techniques to help grow your bottom line.

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The Floral Confidence Workshop 2020

we make selling flowers EASY

“I found the workshop really helpful. You offered practical advice that can be implemented rather than vague theories!!! I would recommend it all florists as it’s positive hear things you already do be re-confirmed as good practice and there are plenty of new ideas too.”
— Customer review from the United Kingdom
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“Tim,
I have heard great feedback from the staff. The best response I heard was “This is definitely taking us to a new level of sales and customer service.”
I am really looking forward to continuing to work with you down the road. Thank you for your time, patience, and expertise.”
— Customer review from New Jersey
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Show Notes

  1. We shouldn’t apologize for charging what we’re worth.

  2. People never complain that a flower arrangement is too beautiful.

  3. You’re website isn’t afraid of customers or rejection, and that’s why they typically have a 25% higher sales value.

  4. We need to understand the difference in hearing and listening. Listening is where the opportunities begin.

  5. We often leave sales on the table because we’re afriad to ask. It’s much easier to lower a high price than it is to raise a lower price.

  6. By creating a curated shopping experience you can stream line and make your process more efficient and give your customer a better shopping experience.

  7. Don’t underestimate the value of communicating with your customers to guide them and help manage their expectations.