Susan McLeary

Floral Artist and Educator

Susan is a floral designer, artist and instructor who creates unusual, boundary-pushing floral art including elaborate headpieces, floral wearables, and her signature succulent jewelry. Her soulful, seasonally-inspired creations have been described as exquisite living artwork.

A passionate teacher, Susan offers private design instruction for new and professional florists in her studio, online at www.passionflowersue.com, and through destination workshops.
Susan’s work has been featured on the cover of Fusion Flowers Magazine twice, and in leading industry publications and websites including Martha Stewart Weddings, Flower, Florist's Review, My Modern Met, Refinery 29, SELF, Country Living, Cosmopolitan, Buzzfeed, Belle Armoire, Modern Wedding Flowers, and Grace Ormond Wedding Style. Her first book, The Art of Wearable Flowers, published by Chronicle Books, will debut Spring, 2020.



Show Notes

Floral Art For All: Teaching and Learning Floristry

  1. Don’t underestimate the power of curiosity.

  2. Try using natural products creatively to embellish and grow your flower artistry.  Just be responsible keeping in mind invasives  and sustainability.

  3. We work in a huge industry with many levels.

  4. Take the time to invest in yourself and explore the artistry within our profession.

  5. We all have self talk and can be impacted by the words of others in our life.  It’s important to work on self talk and recognize the artistry and value of what we do.

  6. Remember that artistry, especially with flowers can and will evoke emotions allowing us to impact and make a difference in people’s lives.

Show Notes

Susan McLeary: Her Passion for Flower

image by Amanda Dumouchelle Photography, Including the image on the guest page.

image by Amanda Dumouchelle Photography, Including the image on the guest page.

  • Never stop learning, it will help you stay current.

  • Using jewelry blanks can help you in making floral jewelry. 

  • Make a point to have play time, create ideas and test them so you can offer that to your customers.

  • Listen to your creative voice, create things your craving to see and like.

  • Be upfront to clients about how long your jewelry will last, focus on the uniqueness of the design and how special the flower is. 

  • Sue shared how she had to turn the story around, she was telling herself.  Sometimes we need to do that, because we either see the negative or our own shortcomings.  They may actually be our strengths.

  • Don’t forget to remind yourself what your passion is and focus on the artistry.


Books by Susan McLeary

 

Coming Soon…..