Jenny Thomasson

Jenny T Floristry

Starting part-time in the floral business during college, Jenny found her passion for floral design and hasn’t looked back. Filled with fire and love for the visual art of flowers, at the age of 22, she opened her flower shop, Stems. With her 10-month daughter in tow, Jenny wanted to make the things she was selling interesting and different from what she saw in the industry. After 12 years, and 3 larger locations it has proved to be a success. One of the top wedding and special event florists in her area the name ‘Stems’ has become widely known. In 2007 and 2012 through 2015, Stems received “The Knot Best of Weddings” award and in 2015 joined the “The Knot Hall of Fame.” Stems won the “Wedding Wire Couples Choice Award from 2010 to 2015”. Jenny was a member of the team that decorated the White House for Christmas 2014.

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This week, experience flowers through the eyes of our guest. Jenny Thomasson, AIFD PFCI EMC, and floral artist loves, learns, and educates on all things floral. Jenny travels the world teaching advanced and avant-garde floral design, structure-building, and technique development.  As a young mom, Jenny began her floral journey opening her flower shop, STEMS and has become one of the top wedding and special event florists in her area.

Jenny is very involved in the growth and promotion of the floral industry as a whole. Jenny was inducted as a member of the American Institute of Floral Designers (AIFD) in 2011. During a year long process, 2015-2016, she studied and pursued the prestigious “EMC” title led by Tomas De Bruyne and Hitomi Gilliam. She also was awarded her commentator accreditation, Professional Floral Commentators – International (PFCI) in 2016.

In addition to running Stems Florist, Jenny is a nationwide speaker and educator within the floral industry. Jenny teaches 3-day signature workshops to intermediate and advanced florists and flower-lovers, primarily at the DRD Institute of Floristry, opened in 2019 in partnership with Dr Delphinium Designs & Events in Dallas, Texas. 

Symposium

Symposium

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Show Notes:

  1. Explore the world of contemporary design.  You may find that when you exercise your range of creativity, you’ll find new customers and potential new clients.

  2. Keep investing in yourself.  Never stop pursuing floral education of some kind.  It will help you keep inspired and allow you the opportunity to connect with others in the industry from other parts of the country and world.

  3. Jenny shares the difference Details Flowers Software has made in creating proposals for clients especially for wedding clients.  

  4. Don’t forget to focus on your Cost-of-Goods Sold.  Part of maintaining a sustainable business is making sure you’re making enough money to keep the doors open.

  5. It’s important, especially now, to show up for you and your business and stay positive.  Give your very best to people who want to support you.

  6. Goals can be a powerful influence in helping you keep your drive and focus.

  7. Take the time to give yourself the permission to create every single day because it will help you in learning something along the way.