Mindy Rice
image by Jose Villa
Mindy’s unique flair for floral and event design has earned her a loyal client base. A native Californian, Mindy’s background in fine art and fashion informs her work with a sophisticated use of color and sense of proportion that are her hallmarks.
The owner of her firm, Mindy Rice Floral and Event Design since 1993, she has worked with clients around the globe to create singular events that never fail to impress. Mindy truly enjoys working with clients to translate their hopes and dreams into unforgettable events. Her work has been featured in Town and Country, Martha Stewart, Brides, Elegant Bride, C Magazine, Santa Barbara Magazine, Grace Ormonde, InStyle, Inside Weddings, Bride and Bloom Magazine, Wedding Style Guide, Your Wedding Day, People and The Knot.
Show Notes
With over 30 years experience, Mindy discusses the changes in florals over the years and the growth from simple traditional weddings in the parent’s backyard to elaborate destination weddings.
Martha Stewart was instrumental in presenting inspiration through her publications and now we have the influence of Instagram, Facebook, and Pinterest.
Influenced by travel and not social media, Mindy discusses her preference for clients to gain inspiration through their tastes, personality, venue choice etc. and not rely so heavily on the social media influence and trends.
Connecting with her clients and that relationship is her favorite part of business. Establishing a relationship with your client builds trust and gives you freedom to make quick changes if necessary.
Mindy shares how she incorporates the local culture or landscape into her events. If foraging local products, do so responsibly but not fully rely and overdo with materials.
Family is always first. Mindy truly believes her first calling is a mom. Sharing from her heart, Mindy discusses scheduling events around the family calendar, working with her husband, and the importance of prioritizing family.
