Melanie Stapleton
Cecilia Fox
Cecilia Fox founder and creative director Melanie Stapleton has been immersed
in floristry for over 25 years, starting her career in Aotearoa at age 16. After relocating to London to work under many top florists, Mel moved to Australia to start Cecilia Fox, where for over 15 years she has been considered one of the country’s most influential florists. She has recently found her roots, and a fresh start, in Tāmaki Makaurau, Aotearoa.
In 2018 Mel and the Cecilia Fox team launched Flowering Now, an annual community event that brought together many of Naarm (Melbourne) floral studios under the one roof, giving participants the freedom to exhibit experimental concepts without the constraints of a brief.
Images: Emily Weaving
Show Notes
Freelancing for other florists can be a great experience and opportunity for learning how other businesses do things.
You can have structures made to hold buckets and other vessels to produce large and small scale foam free installations.
Composting is another important part of being sustainable and creating a circular economy.
Working towards foam free and plastic free business is a real goal that you can achieve one day at a time.
It’s so much easier to start your business without many of the unfriendly environmental products that hinder sustainability.
Eliminate difficult to source products from your business to make your life a little easier. Like choosing not to offer quicksand roses.
Recognize the privileges of doing what we do, you can flip your attitude about some of the more challenging or difficult aspects of our industry to impact others around you.
