Meg Hutchinson

The Florista

The Florista, founded by Meg Hutchinson in Nashville, Tennessee, specializes in creating custom floral designs for weddings and events. Passionate about bringing each client's vision to life, The Florista focuses on delivering a “wow factor” through bespoke floral experiences that exceed expectations. Known for their full-service floral installations, which can range from dramatic ceiling installations to flower-filled aisles, The Florista offers a range of services from large weddings to intimate events. Their team is dedicated to creating vibrant and unique atmospheres that leave guests amazed, making them highly sought out in Tennessee, the West Coast, as well as internationally.

Show Notes

  1. It’s important not to underestimate the value in learning, even basic mechanics.  It’s these mechanics that will empower you to create new and different designs or installations with confidence.

  2. Don’t be afraid to take on non-floral projects that still use your creativity.  These projects don’t use perishable products a lot of the time and can help to fill off season times.

  3. Feel confident to tackle the big floral projects.  Knowing the mechanics and good techniques, will push you out of your comfort zone.

  4. Rebranding might be a good thing for your company.  Begin with deciding what’s the story you want to tell.  This can help you define the look you want as you rebrand.

  5. One of Meg’s mentors said to never say no when talking to clients.  You can do it if you now the basics, it’s just figuring out the mechanics which everyone has to do too.

  6. I like the managing questions Meg asked - Would you rather have me promise a specific flower or deliver on your vision?

  7. She prices her floral budgets based on a percentage of the overall budget.  This might take getting used to depending on how you currently create your floral list, but it might also give you a degree of freedom as you choose the best of what’s in season.

  8. Meg also mentioned the book StrengthFinders 2.0.  She thought it was very helpful to go through with her team.

  9. Focus on creating a cohesive look rather than obsessing on a couple of specific flowers.  If you have small quantities of special flowers you can find highly visible places to show them off to create a special moment.