Matthew Landers
One of Australia’s most well-known, respected and influential Floral Designers, Matthew Landers (34) has been a force within the Australian Floral Industry for nearly 20 years.
Matthew grew up surrounded by flowers and bustling business. His Mother, Linda Landers (Australian Floral Royalty) made sure that Matthew was put to work from a young age learning the family business.
From age 13-23, Matthew won over 50 First places (Gold) in Local, Regional, National and International Competitions This included winning the WA Interflora Junior Florist of the Year 7 years in a row (the most consecutive wins ever achieved) as well as winning Gold at Worldskills and the coveted Australian Interflora Florist of the Future 2007. In recent years Matthew’s noted wins are RHS Tatton Park (Manchester, UK) Silver Medal 2016, Melbourne International Flower and Garden Show Gold Medal 2017 & 2018, RHS Chelsea Flower Show 2017 (Bronze Medal), 2018 & 2019 (Silver Medal).
In 2004 (aged 17), Matthew had completed his formal training (Certificate IV) and purchased his first retail Florist in Perth, Western Australia. Over the following years, this expanded to having multiple stores across Perth.
In 2009, Matthew wanted to explore opportunities overseas full-time. At this time, Matthew (and his Mother Linda) sold their empire and Matthew committed to living Internationally.
In the coming years, Matthew was fortunate enough to spend time working with some of the world's leaders in floral design and fashion. This has included celebrity weddings, high-profile and International Fashion events. Matthew also spent time in residence with a major International Hotel as well as learning and also teaching across the globe.
After returning to Australia in late 2011, it was obvious to Matthew to move things on to the ‘next level’. Matthew re-established a high-end retail Florist “Matthew Landers” and also opened a one of a kind Private Training Provider “Matthew Landers Academy” in Perth,Western Australia).
Having a truly unique and charismatic style, Matthew has turned his business again into a huge success. Matthew Landers, the brand is now recognised as an Australian Brand powerhouse, with enormous continued growth and recognition. Matthew Landers Academy now teaches of over 400 students a year, more than 50 different classes with locations in multiple states across Australia.
Matthew’s time remains strongly in his stores and schools as well as constant touring throughout Australia and Internationally for Competitions, Expert Judging, Corporate & Wedding clients, Product Development, Editorial content, Demonstrations and Tuition.
Show Notes
If you are interested in branding and are unsure where to start, don’t be afraid to ask someone to help.
In the end, branding can help streamline your processes and inventory, saving you both money and time.
Align your branding with the experience you want to create for your ideal clients.
Because of the nature of flower purchasing, recognize that every purchase is an emotional purchase. It could be self-care, a special gift, or sending love to someone special. Serving your client is key.
Follow up with your clients and ask for feedback. How did they like the flowers? did the person they send them to enjoy them?, how could you improve your service? All great questions that show you care and value their opinion.
Create a team and empower them to represent your name and brand to your clients. This is key to growing your business.