Kiana Underwood

Tulipina

 Kiana Underwood is the celebrated owner of Tulipina, an internationally renowned floral design studio specializing in artful floral experiences for ultra-luxury weddings and events worldwide. Her use of unique color combinations and floral varieties draws admirers and floral designers from all over the world to her sold-out workshops in exotic locations including Chile, China, Indonesia, Italy, Japan, Korea, Mexico, Russia, Ukraine, and Singapore.

She resides in New York’s beautiful Hudson Valley area, with her husband and business partner, Nathan, their three children, and three dogs. Kiana’s work can be seen in Vogue, Traditional Home, Harper’s Bazaar, NY Times,Brides, Elle Décor, Elle Spose, Country Living, Marie Claire, Flower Magazine, Couture Flowers, French Country Style, California Homes, Town and Country, and more.

I've been looking forward to releasing this episode for a couple of weeks now. Our guest, Kiana Underwood, is internationally known for her renowned floral designs. She has an eye and a gift for creating luxury weddings and events worldwide with unique colors combinations and floral varieties, while specializing in artful florals.

Image by Nathan Underwood

Image by Nathan Underwood

Beautiful florals from Tulipina

 
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Her debut book, Color Me Floral (Mar, 2018), covers the secrets to designing show-stopping monochromatic arrangements for each season.

 

Recent Press Accolades

“Kiana Underwood, better known to her hundreds of thousands of followers as @tulipinadesign, is sought after around the globe for her unique, monochromatic arrangements.” – Vogue

“Building a name as a floral designer used to mean spending years as a thorn-pricked, sap-covered apprentice. But the democratizing effect of social media has shaken up this lauded field, propelling Tulipina’s Kiana Underwood straight to the top.” – House Beautiful

“The only thing better than viewing images of Underwood’s work is attending her exclusive global workshops or hiring Underwood herself.” – Modern Luxury Weddings California

Show Notes

  1.  Remember that everyone has a starting point.  Don’t expect to be perfect the first day, but know that you grow from where you start.

  2. Be sure to invest the time in getting to know your market. What are clients looking for, expectations, and needs.

  3. Build your own P.R.  No one knows your business like you do, nor will care as much as you do.

  4. Let your clients know that you are creating an event unique to them.  This will keep you inspired, but also allows your clients to feel special since they know it will be a one- of- kind event.

  5. Don’t let your fears dictate who you can be and how far you can go in life.

  6. Dreams only remain dreams if you’re afraid.