Ingrid Carozzi

Tin Can Studios

Image by Dana Gallagher

Image by Dana Gallagher

Ingrid Carozzi, owner of Tin Can Studios in Brooklyn, New York shares her love of flowers through lush, eye catching designs, teaching sustainable floristry, author, and dedicated educator through workshops and masterclasses attracting students from around the world. Ingrid and I chat about the not-so-pretty side of the flower business.

3. Tin Can Studios studio.jpg

Ingrid is considered one of the leading designers in the sustainable floral design movement. A graphic designer turned passionate florist, she was named "Best Florist" in New York Magazine in 2015, within the same year as founding Tin Can Studios. 

When designing for events and weddings Ingrid brings her creative talent and charm to the entire process, putting together stunning color palettes and eye-catching materials, to tell various carefully composed stories with her arrangements and installs. 

She is the author of the floral design book "Handpicked” (Abrams) and of bestseller "Brooklyn Flowers" (Massolit). In addition, she has been featured in "New York in Bloom" (Abrams), "Flowers, Art & Design" (Assouline), and "Blooms: Contemporary Floral Design (Phaidon)" a book that features several of the best floral designers in the world. She is currently working on her next floral arranging book for Abrams to launch in September 2021.

Ingrid attracts students from all over the world to workshops and master classes in sustainable floral design and large scale installations. She has a true passion for sharing and teaching others in the industry. She also travels frequently to teach in places such as Los Angeles, Mexico City, Stockholm and Lake Cuomo.

Bloom Box

Bloom Box

Bloom Box

Bloom Box

Bloom Box

Bloom Box

Show Notes

  1. It’s important to realize the need to create large scale floral installations as naturally and sustainably as possible. There are tremendous resources to help you learn more. Visit our blog “ Foam Free Mechanics for Large Installations” by Tobey Nelson. Click Here

  2. Educate yourself about the process of bleaching flowers to better understand what you’re working with and possible substitutions or ways to create a healthier product.

  3. Before we jump into the next trend, we should examine the environmental impact and the sustainability of the product or trend.

  4. Take time to truly embrace the proper ways of processing your flowers. It will make your life easier in the long run and make for happier clients.

  5. Remember that flowers are beauty, and we have to remind ourselves how fortunate we are to work with them.

  6. Know what you’re worth and be confident in charging appropriately.