Gretel and Steve Adams
Sunny Meadows Flower Farm
GRETEL
Co-Owner, Operations Orchestrator, harvest & sales/ barn coordinator, office coordinator, team leader, production coordinator, floral designer, and dahlia master. Gretel is responsible for translating what’s happening in the field into saleable product, coordinating with all the teams to orchestrate harvest needs and post harvest handling in the processing barn/studio, as well as working in the office to communicate all the sales through customer relations. Gretel also helps with the research and finances contributing to the business’s growth, and creates beautiful floral designs for our weddings and events.
STEVE
Co-Owner, Head Grower, tractor operator/ field coordinator, greenhouse and production coordinator, team leader, sales, and finances. Steve makes it all happen from seed to harvest, creating the farm layout each year with careful planning and precision. He is the main tractor operator and coordinates all the field operations of cultivation, planting, and soil health. Steve also delivers to all of our florists to help manage our wholesale accounts, coordinates all the maintenance and deliveries on the farm, and spends any free time innovating and dreaming up the next big idea for SMFF.
Sunny Meadows Flower Farm was established in 2006 by Steve and Gretel Adams. We both found we had a deep passion for farming and a strong drive to make our business the best we can be. Being first generation farmers, finding mentors to learn from has become an important part of how we’ve built Sunny Meadows. Once we began growing, we immediately fell in love with spreading the joy of flowers. We started by selling straight bunches of flowers (mainly sunflowers and zinnias), until we started making bouquets, and that’s when the obsession with flower artistry really began. We realized we could create a botanical adventure by using what's seasonally in bloom, making our weekly bouquets ever-changing. We have multiple sales outlets, and focus as a business on both production and specialty crops.
Our passion drives our growth to supply more people with domestically-grown flowers, setting us apart from the industry’s global market of imports that it is today.
Show Notes
I love how they have adjusted their business to keep employees full time and year round.
Adding employees is a game changer. It was the biggest decision to hire employees but yet one of the best.
Don’t overpromise flower crops especially during the holidays. Crops need to be growing well before any promises or commitments to orders.
Learn something from the previous year and make it better. Every year they take the opportunity to reevaluate and ask what worked, what could be done better, and so great to include the staff.
The demand is there for flowers and consumer awareness is happening now more than ever.
Learn what you are good at doing, what you enjoy doing, and be willing for that to change and evolve.
Delegate and be flexible
Flower Farming School Online:
Growing Cut-Flower Crops in Hoop & Greenhouses
with Steve and Gretel Adams
Become an Informed Hoop & Greenhouse Grower!
Transform Your Flower Farm By Extending Your Season and Expanding Your Cut-Flower Crops by Growing in Hoop and Greenhouses
Course Cost: $595
Open Enrollment: Nov 19-23, 2021
Classes Begin: Jan 5, 2022