Felicia Alvarez

Menagerie Farm & Flower


Nestled at the base of the Sutter Buttes, in the heart of the Sacramento Valley Felicia founded Menagerie Farm & Flower specializing in garden roses, specialty flowers, French prunes, assorted stone fruits, nuts and rice on over 100 acres of beautiful California farmland. She is a third generation farmer and entrepreneur who has been farming for over two decades.

Her favorite memories as a child were tending to her grandmother's farm garden filled with fragrant garden roses. Her love of flowers made her an avid gardener and in 2014 an accidental flower farmer. Fragrant garden roses are nature’s magical art and sharing their wonder with floral designers.

Felicia’s sustainable farming practices are an all-inclusive approach to creating a healthy small scale farm. Felicia shares her passion for nature, art, science and farming with educational outreach - teaching her love of the land to both beginning & experienced gardeners and farmers from across the country. Helping others learn simple ways to bring food & flowers together in their home is her greatest joy.


Through her specialty farm nursery Felicia hand selects unique bare root rose plants and potted garden roses to share seasonally with garden lovers across the United States. In addition to roses, her collection features exceptional cut flower annuals and rare perennial plants.

Felicia makes her home on the farm with her husband Jeff and two young sons, Joseph & Graham. Each day she strives to grow products that will make everyday life more beautiful for your home & table.