Dennis Wheeler
Chrysal
Dennis Wheeler has an impressive career spanning nearly forty years in the horticultural industry. He currently serves as Sales Manager with Chrysal a global leader in post-harvest care for the past 29 years. Dennis began his career with a prominent greenhouse grower where he honed his expertise in the field. During this time, he gained invaluable experience working in production and acquiring a deeper understanding of the intricate processes involved in cultivating and nurturing plants. Following his tenure in production, Dennis transitioned into the world of sales, where he spent three years with an importer of fresh cuts from Colombia. This experience allowed him to broaden his understanding of the flower industry and developing key relationships. His passion for horticulture positions him as a trusted expert consulting growers, wholesalers, and retailers on post-harvest care and handling.
Show Notes
Chrysal has a product that works for any part of the industry: grower, importer, wholesaler and especially the florist.
Don’t look at floral food as something you can’t afford, but instead something that brings added value and longevity for your customers.
What’s in a packet? Energy in the form of sugars, pollution inhibiters in the form of biocides, and acidifiers to help with uptake.
Flowers from a box are not design ready. You should have protocols in place for properly processing your cut stems.
Be sure to use the correct dosing when using floral foods. To little and too much isn’t good for your flowers.
Understanding the difference in these professional solutions can help you select the best product for your stage in the distribution of flowers.
Ethylene can impact the longevity of your flowers too, so don’t mix fruit and flowers in the same cooler.
And lastly, it’s always best to start clean.
