Christine Chitnis
Christine Chitnis is a writer and photographer based in Providence, Rhode Island. The author of four books—including Patterns of India (Clarkson Potter, 2020)—and a contributor to publications including the New York Times, Elle, Martha Stewart Living, Boston Globe and Condé Nast Traveler, Christine has not only earned a reputation as a multi-talented storyteller, but also as a trusted strategist in the lifestyle publishing sector. She is currently at work on her fifth book, Patterns of Portugal (Clarkson Potter).
From book proposals to publicity, Christine helps fellow business owners and creatives translate their unique skills into marketable concepts. Working with first-time authors and seasoned writers alike, her vast network of editorial relationships and publishing experience has helped clients land contracts with respected publishers, features in top tier publications and even prestigious rankings on the New York Times Best Seller list. Christine also brings a practical understanding of book promotion to her projects, helping clients secure sponsored book tours and paid brand collaborations.
Show Notes
Good publicity is all about telling your story in a way that is engaging and authentic and centered around your mission.
A robust publicity strategy encompasses so much more than social media and helps you diversity your story.
Tell your story through social media, tv appearances, collaborations, podcasts, books, magazine articles, etc.
Grow your newsletters! If social media were to disappear or become irrelevant you still have a connection with your audience.
Do your research.There are free resources for writing pitch letters, follow and get to know editors, and pay attention to timing your images for publications. You can’t shoot a flower farm not in bloom.
Start local. Contact your local paper or magazine publication.
Honor where you are in your own journey.
If you want to sell a book to a publisher you need to have an audience in addition, you also need a robust plan to sell your book.
