Floratorium is an NYC based high-end flower studio that specializes in conceptualized silk flower installations meant to excite, delight, and elevate guest experience or brick and mortar hospitality and retail destinations.

With his background in marketing and advertising creative as well as fashion styling, Founder & Creative Director Carlos Franqui’s signature style is rooted in fashion and commercial design. He keenly uses silk instead of fresh flowers to create longlasting displays that act as an advertorial calling card, an or organic billboard.

It was challenging at the beginning, since Silk flowers have a bad reputation thanks to the lovely 80's and 90's where Aquanet hair spray, shoulder pads, and silk flowers roam freely leaving serious PTSD on all who survived it. But Franqui designed a system, using real Willow & Wisteria branches to create massive climbing structures then adhered to any brick wall, glass, metal structure in the city and later “Floratoriumized” with beautiful silk foliage and blooms, fooling even our most experienced floral experts...the bees.

Franqui's designs take inspiration from his travels, aiming to recreate breathtaking floral landscapes found in the kind of aspirational destinations like Greece, South of France, Capri, and Mexico that everyone wants to see on their social feed, and that also create an interesting and unexpected contrast with city streets.

Franqui opened Floratorium in 2014 when he saw a need to enliven physical spaces with head-turning displays that invited content creation and social sharing, driving brand awareness both online and in real life. It was also a way to connect brand with community, helping to beautify local hill streets and expose onlookers to gorgeous floral masterpieces typically reserved for weddings and special events. He wanted to create a reason for patrons to stop, snap a pic, and feel proud of where they live.

Floratorium displays helped to breathe life back into the NYC restaurant industry when many owners were looking for a partner to create beautiful conceptualized outdoor extensions of their dining rooms. As a result of wildly popular and often instagrammed store fronts like The Michelin starred Marea in Columbus Circle, Lola Taverna, and more, Floratorium is now one of the most sought after designers worldwide, with installations popping up everywhere from LA to London and beyond.

Among his clients are Versace, Veronica Beard, Falconeri, Intermix, NYC Garment District Alliance, Related Group, Tao Group, Avra, Lola Taverna, LouLou NYC, A.L.C., Marea, Maman, Beyonce, Eva Longoria, etc.