PAULINA NIELIWOCKI
After many years as a high school language teacher and translator I recognized that I was looking for a new adventure that challenged me while still feeding my creative soul. Since flowers had a big impact on me as a little girl, picking wild flowers for my grandmother, embarking on a floral design journey naturally felt like the right fit.
It was in 2014 that I left teaching high school and opened Blue Jasmine, naming it after my grandmother’s favorite bloom, with the idea of providing and teaching an aesthetic that spoke to my idea of beauty – wild, whimsical, artful, and refined.
I truly love dainty accents, color, texture, and each stems’ unique shape. While designing, the flowers and foliage are what guide and inspire me. I believe that highlighting the nuances of nature allows each design to tell a unique story, communicate a specific tone, and elicit a feeling. It is a privilege to work in the world of beauty and I feel so fortunate to be a part of clients’ celebrations, flower lovers’ floral journeys, and to meet many amazing and talented friends along the way!
Show Notes
Be patient with your business especially while people discover you and your style.
When starting your business, one of the pieces of advice she was given was to take on everything while you’re building experience and cash flow. Just don’t take pictures of what you don’t like.
When it comes to pricing, you need to make sure you’re educating your clients about the value you’re bringing and over time your confidence will grow as your experience grows.
Recognizing the signs of burnout, she shared the need to set time aside in the calendar for vacations or breaks throughout the year. It is extremely important to acknowledge self care.
Understand the importance of hiring help especially in areas that are not your strong suit.
I appreciated Paulina sharing the details considering some of the hard decisions she’s made this year about restructuring her business and getting back to teaching, one of her sincerest passions.
