BASECAMP FARMS

Georgia Monroe

 
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Our guest this week is Geogia Monroe, owner of Basecamp Farms located in College Station, Texas. It's always exciting to chat with a flower farmer in different parts of the country. Each area has different challenges and opportunities. Georgia shares her love of flowers and her flower journey.

Georgia Monroe returns to The Flower Podcast. She openly shares about pivoting her business last year and scaling her business this year. We talk about generating additional streams of revenue, including opening retail streams, wedding and events, hiring new employees, and so much more.

Having grown up on a cattle and horse ranch outside of San Angelo, Texas, the love for the outdoors is deep for Georgia as she is now a 5th generation farmer in Texas. One grandfather, Bill Helwig, was a cotton farmer and gin manager for 30 years, and raised a small herd of Hereford Cattle. Her other Grandfather, Eddie Huckabee, was a wheat farmer with a small herd of Black Angus Cattle. Her dad, Todd Huckabee, had a cattle ranch and grew winter wheat for grazing, as well as rodeoed on the side, participating in team roping events, calf roping, and steer wrestling. Almost all generations had large gardens at one time or another and Georgia learned about landscaping from her parents who had beautiful properties landscaped by themselves.

Georgia was also very active in 4-H and FFA, participating on the Livestock Judging Team and showing market lambs and breeding ewes at various Texas Livestock Shows. After her high school graduation, Georgia studied nursing, graduating in 2010 and began working at a hospital as a Registered Nurse while her husband, Jordan, served in the Army in Killeen, TX. Around that same time, Georgia began learning about gardening and landscaping, which started her interest and passion for growing plants.

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Over the next 8 years, she learned more and more about plants and then found the cut flower industry around the same time her daughter, Sedona, was born. While in-between caring for a baby, she began to study all she could about growing cut flowers specifically, as she loved having fresh flowers in the home but couldn’t afford to buy them each week and just wasn’t happy with what was available at the grocery store. Thus began the journey to start a flower farm so she could grow thousands of blooms to share with the community. It is now very much a family affair, as she runs the daily operations and Jordan is the Chief Weed Officer and Lawn Mower. Sedona, now five years old, helps care for the chickens and barn cats, and plays in a old horse water trough while Georgia washes buckets each week. Together, they care for the farm, living there full time now officially in January of 2019. There are still many projects to come, which will take years to complete, but as Georgia’s mom likes to say, “Rome was not built in a day.”