Amy Balsters
Amy Nicole Floral
Amy Balsters is an acclaimed floral designer and educator with vast industry experience spanning two decades in retail floristry and special events. Amy received her professional training at the accredited Gold West College Floral Design and Shop Management program. Over the past two decades she has built a successful freelance career working alongside many industry giants, launched her own special events studio, Amy Nicole Floral, and currently teaches and trains floral designers across the country through private and group workshops as well as speaking and presenting at conferences worldwide.
Featured on Design Sponge as one of the “20 Florists to Follow on Instagram,” Amy has won multiple design awards including “Mastery in Principles of Design” chosen by the Senior Style Editor of Martha Stewart. In 2018 Team Flower named her “Designer of the Year” and was recently selected by Curate Software as an “Industry Thought Leader.” Her work has been featured and published in major international and national wedding blogs, including Martha Stewart Weddings, Once Wed, Hochzeitsguide and more. Amy’s Youtube channel offers succinct, valuable design tips, product reviews and floral hacks along with her active engagement, demo’s, and conversations on Instagram @amynicolefloral.
image by Jessica Rieke
image by Sarah Collier
image by Haley Richter
image by Maria Mack Photography
image by Laura Lam
image by Sarah Collier Photography
Show Notes:
There is truly value and importance in training and learning the fundamentals.
I loved her ground rules for her students when she teaches. Don’t compare yourself to other people and Don’t beat yourself up!!
Critique our work without critiquing ourself.
Allow grace for mistakes.
Hire to your weaknesses. It’s rare that any one person is great at everything so it’s ok to let other people in.
If you teach a class or maybe an employee it’s important to teach from a place of empathy.
Remember we don’t design in a vacuum, it’s a reflection of who we are.
