Amelia Ihlo
Rooted Farmers
Founder of Rooted Farmers and owner of Reverie Flowers, Amelia Ihlo lives with her husband, three children, and animals on their rural New Hampshire farm (Zone 5a). Amelia also manages a hub of growers selling into Vermont, New Hampshire, and the greater Boston area.
Amelia founded Rooted Farmers in 2019 after seeing an opportunity to improve the technology needed to help small and mid-size farms sustainably run their businesses. As a flower grower herself, she found herself spending too much time managing Excel sheets, disjointed emails, and technology that wasn’t built for farmers. Hours dedicated to inventory management, availability lists, managing multiple sales channels (wholesale, CSAs, retail), order management, and generating harvest lists were coming at the expense of her ability to produce more flowers, and she knew there had to be a better way.
Amelia is passionate about empowering small and mid-size farms, and is excited to be working alongside thousands of growers, hubs, and buyers across the country. Today, Rooted reflects the needs and feedback of our users, and Amelia loves visiting Rooted's community of farmers! Together, we are building resources and tools to solve challenges facing those in our industry.
In collaboration with The Gardener’s Workshop, Amelia produced the on-demand online workshop, Collectives 101: A Guide for joining and selling through regional wholesale hubs, where she covers the ins and outs of how collectives work.
