Amelia began flower farming five years ago, jumping (somewhat naively!) into growing after feeling called to a more back-to-nature approach to life.  She lives with her husband and a flock of children, chickens and ducks on their rural New Hampshire farm (Zone 4b), where she has about an acre in production for flowers.  Most of her product is field-grown, with the help of an NRCS high tunnel for season extension.

Amelia started Rooted Farmers in 2019 after seeing opportunities to improve the business of farming for flower growers. As a flower grower herself, she found that she was spending far too much time on the administration of her farm and the process of selling: hours dedicated to inventory management, availability lists, managing multiple sales channels (wholesale, CSAs, etc.), order management and generating harvest lists were coming at the expense of her ability to produce more flowers, and she knew that there had to be a better way.  After extensive research of existing sales platforms and add-ons, she realized that none of them effectively solved the problems specific to the nuances of flower farming.

Amelia is passionate about improving access to locally-grown flowers, and is so excited to be working alongside hundreds of growers and florists across the country; together, they are building resources and tools to solve challenges facing those in our industry.