Adrianne Gammie Marilla Field & Flora
Amelia Ihlo Rooted Farmers
Adrianne Gammie runs Marilla Field & Flora, a flower farm and floral design studio in Dexter, Michigan. After a career in the fashion world, she started Marilla Field & Flora as a way to reconnect to her rural roots while fulfilling a desire to help revive the production of locally grown cut flowers. She discovered that the flowers she grew, with their ephemeral beauty, had a unique way of creating connections - both among people and with the natural world. Through responsibly grown flowers and seasonally inspired designs, her work tells a story. A story about who we are and where we come from. Beauty in the here and now, with all its perfect imperfections.
The farm spans 10 acres, and with more space dedicated to native pollinator fields than to production fields, it supports a rich ecosystem. The production fields are a colorful patchwork of blooms, featuring a diverse mix of flowers including peonies, dahlias, tulips, and hydrangeas, as well as more unusual beauties like basket flower and silene. The farm aspires to grow a wide range of flowers that captivate and inspire florists. In the design studio, creations inspired by the farm surroundings celebrate everything from life's milestones to everyday moments of joy. Proudly women-led and women-run, Marilla Field & Flora reflects the desire to nurture meaningful connections with everyone the farm touches
Amelia Ihlo
Rooted Farmers
We're excited to welcome Amelia Ihlo as a collaborative guest on this episode! Amelia has been a trusted voice on The Flower Podcast many times, bringing her knowledge and passion for the floral industry to our listeners. Her expertise and insights always add depth to the conversation, and we're thrilled to have her join us again. To learn more about her background and past episodes, be sure to visit her dedicated guest page!
Show Notes
Rooted Farmers’ database offers a goldmine of info on top-selling flowers, color trends, and what’s moving in the market
Where you’re located, the type of business you run, and who your customers are all play a huge role in how trends apply to you. Not every trend makes sense for every business.
Some colors cycle in and out of popularity, but classics like white will always be in demand. Pantone Colors definitely have influence but sometimes only for that year.
Just because something is a bestseller doesn’t mean it’s easy to grow in your climate. Knowing what thrives in your area is just as important as knowing what sells.
Yield numbers and sales don’t always match up. Talking to buyers about what worked, what didn’t, and what they love can be more valuable than just looking at the data.
Trends are great, but they don’t always fit every business model. Be smart about when and how to incorporate them.
Amelia from Rooted Farmers shares how their analytics help growers plan, track trends, and build strong sales strategies while keeping conversations with buyers at the center.
And don’t forget—grow something just for you! Not everything has to be about sales.
